eToro US Launch
Executive Producer

eToro's US market entry needed a launch moment worthy of one of the world's leading cryptocurrency and multi-asset platforms. I partnered with Wachsman as Executive Producer for an immersive event at Metreon City View in San Francisco, taking the project from brief to execution with a fast turnaround.

I owned the full production scope: technical production, vendor sourcing and management, floor plan development, event design, show production, and interactive guest experiences - building a cohesive, high-energy environment that reflected the brand's ambition and energy at a pivotal moment in its US expansion.