L'Oréal Beauty Summits & Sales Meetings
Creative Producer
Over five years, supported Prime Films as a producing partner on the annual sales meetings and beauty summits for L'Oréal's International Designer Collections division.
Brands spanned Giorgio Armani, Yves Saint Laurent, Ralph Lauren, and Viktor + Rolf. Productions included multi-day general sessions for up to 400 attendees, multi-screen main stage presentations, breakout programming, touch-and-play training environments, and a historical gallery experience for YSL.
Served as the connective layer between L'Oréal’s leadership and the creative team — translating executive messaging into presentation structure and working closely with designers to bring it to production-ready execution. Also supported agenda management, budgeting, and onsite logistics across all engagements.
In 2020, supported the pivot of the annual sales meeting to a first-ever live-streamed digital format for the division.